A niche law practice is a creature of the new economy affecting small and mid-size law firms. In this new economy, I believe that you need to distinguish yourself - you need to offer specialized legal services to a specific niche of the general population. I have given this some thought, having developed a niche content-based website some years ago - (Her-Motorcycle.com - under new ownership as of October, 2008) I learned what a content-based website, with search-engine optimization, can expect in terms of traffic. I monetized the site and actually did experience monthly income from google and affiliate relationships. But, I am an attorney, not a website owner, and the daily attention to the site began to affect my practice - so I sold the site and moved on, back to the full time practice of law.
But, in my speciality of probate law, I did see a few definite niche areas - and quite recently, I launched another website, this one devoted to providing legal services to the baby boomer generation, of which I am a member. As my generation ages, we are dealing with numerous issues:
- aging parents, often in need of guardianships, medicaid planning
- estate planning
- retirement planning
- LLC's, FLP's
- Starting a non-profit corporation
- Powers of attorneys for health care and property
- asset protection
- estate planning for civil-union couples
So, I launched Chicago Boomer Law - and will, over the course of the next few months, steadily add content-based pages to the site, hopefully attracting traffic from searches seeking information on the topics above, and other issues which hinge on the legal services I provide.
This website is a different creature, in that in addition to providing information, I am also seeking to persuade new clients to contact me - to hire me for the purpose of providing legal services. It will be interesting to watch the results of this niche law practice endeavor as a marketing tool. Stay tuned.