On having a "web" presence: I am beginning to think that it is a necessity for an attorney who is starting out as a sole practitioner. My website for my practice has been in the works before I left my prior firm. When I called to establish phone service, I also inquired into webhosting and DSL service, and registered the domain name the next day.
Then I hired a graphic designer (who also teaches yoga, and is moving to Thailand to live on a beach and teach) for the purpose of styling my site. I wanted my website to be content-based, so I needed the ability to add pages - easily. She's a big fan of WordPress, and after an upgrade in my hosting package, she got to work. About a week later, after some tweaking - I could google myself and there it was. The beginning of my new web presence.
In the first few weeks after the physical move from the prior firm, while waiting for my files to be transferred, and while waiting for the phone to ring, I added content-based pages to the site. Fortunately, there is seemingly an unlimited range of topics within the specialty of probate law from which to pick for content. It's like writing a treatise, for lay people, one short page at a time.
Now, four months later, I am beginning to see the results. I installed sitemeter on my website, and now I can see how my readers get to my site. Amazingly, some actually arrive on one of my pages by googling a probate issue - like Illinois Power of Attorney, or dying without a will. I've also noticed that current clients have been visiting, and landing on more than one page during each visit.
Having a content-based web presence does mean that I may get visitors to my site who are outside of my jurisdiction, and thus, may not become clients. On the other hand, it is a place where I can refer my clients for information.
And just yesterday, I was retained by a client who lives in Europe, but is a beneficiary in a decedent's estate in Cook County. There is no doubt that I would not have been found by her, but for my web presence. Way cool................